Five Guys Reel

ABOUT

This project explored the Five Guys brand, focusing on the lack of a comprehensive illustration and motion design style in its current guidelines. The aim was to create an advertisement that addresses this gap, drawing inspiration from the existing brand elements while infusing fresh and unique visuals that still uphold the brand's traditional identity.

ROLE

Graphic Designer

Poster with a stylized illustration of a burger with a sesame seed bun, lettuce, tomato, cheese, and onion rings, over a red background. The text reads "Annie Chen presents... Branding Bite: A Creative Reimagining of the Five Guys Brand."
Illustration of a hamburger with lettuce, tomato, pickles, cheese, and beef patty, with text "Five Guys Est. 1986"