Cream Cafe

About

For this project, I created the brand identity for Cream Cafe, a welcoming, fun, and elegant dessert cafe. I designed the logo and packaging to capture the cafe’s unique charm and inviting atmosphere.

Role

Graphic Designer

Layered chocolate and strawberry dessert in a glass topped with whipped cream and cherries.
A cupcake on a small white plate with pink frosting, rainbow sprinkles, and a cherry on top, surrounded by a box of bakery items, a blue and pink box, and a pink paper shopping bag, all featuring "Cream Cafe" branding.
Close-up of a pink napkin with blue line art illustrations of a coffee cup and a slice of cake with a cherry on top.
Two cupcake boxes with a blue and white design, one opened revealing cupcakes topped with white frosting, two loose cupcakes with white frosting, and a small blue and white card that says "Delicious Dessert & Coffee" on a pink background.

Cream Cafe is an Asian-European fusion cafe specializing in cakes, coffee, and tea, designed for millennials, Gen Z, and families. The brand balances playfulness and sophistication, inviting a wide range of customers.

To begin the design process, I sketched out various logo concepts, experimenting with how to visually represent the cafe’s offerings—cakes, coffee, and tea. I explored different fonts and styles to reflect the playful yet sophisticated nature of the brand.

Handwritten notes discussing font choices for a cafe, including 'creme café,' 'CREME CAFE,' and variations of the word 'cream' in different styles, with annotations about font weight, shape, and potential graphics like a coffee cup or cake.
Hand-drawn sketches and notes comparing different logo styles for Cream Cafe, including organic lowercase and geometric uppercase fonts, with example logos and handwritten annotations regarding design elements like shape, modernity, reproducibility, and color, on a white background.

After refining my hand-drawn sketches, I moved to digital iterations. I focused on balancing playful elements like the cake and coffee cup with an overall sense of elegance, while keeping the design versatile and easy to reproduce across various formats.

A collection of nine different logo designs for a place called 'Cream Cafe,' each featuring coffee and cake illustrations in various styles and colors.

After experimenting with color schemes and graphic elements, I settled on a soft pink and blue palette. I used a cursive font for "cream" to convey a smooth, delicate feel, akin to whipped cream, and a lightweight font for "cafe" to keep the design balanced and avoid overpowering the brand name.

The graphic combines a coffee or tea cup with a slice of cake, reinforcing the cafe’s offerings. The rounded edges of the cup and subtle curves of the cake slice contribute to the softer, cuter feel, while the cream and cherry on top reference the "cream" in the name, adding a playful yet elegant touch. To enhance cohesion, I enclosed the text and graphic within a circle, making the logo more integrated and easier to reproduce.

For the color palette, I chose a dark electric navy blue for the outlines and font, providing strong contrast while feeling softer than black. The pastel pink background reinforces the brand’s sweet, inviting aesthetic, while white accents within the graphics add dimension and make the logo more dynamic.

Four circular logos for 'Cream Cafe' featuring a coffee mug and a slice of cake with a cherry on top, in different color schemes: pink with blue, pink with blue, black and white, and black with white.

For the packaging, I kept the design simple and cohesive with the logo. The curved wave pattern on the box mirrors the curves in the cake slice graphic, reinforcing brand consistency. The pastel pink background enhances the sweet, inviting nature of the cafe.

Together, the final logo and packaging create a friendly yet refined visual identity for Cream Cafe—approachable and sophisticated, perfectly suited for the cafe's target audience.

A hand-drawn sketch showing a packaging template for a box with labeled parts including top, sides, bottom, and window. The template is shown unfolded and folded. A note about logo placement on the top of the box and its visibility through a transparent window is included. The color scheme features beige, navy blue, black, and white, with a reminder to keep the design simple and consistent for branding.